“We often talk about the things that we like, what we’ve done, how we feel, but we don’t really talk about what the other person likes, feels, or wants. Most people don’t listen if it’s not about them. If you want to make an impression, you need to tap into that information and use it to communicate more effectively. In terms of marketing, this is vital”
Highlighted from How to Win Friends & Influence People in Digital Age.
