I am not saying that my generation, born in the 70s, is smarter than the ones that came after us. However, when we saw advertisements, we knew when something was ‘creative representation’ and did not need to be told through a caption. Also, when we saw someone doing something crazy on TV, we knew it was not supposed to be tried at home and did not have to be told. (And if someone wanted to try it at home, they tried anyway.)