The synergy of Brand Management and Human Resource Management ;
HUMAN RESOURCE MANAGEMENT = Winning the Minds and Hearts of the employees.
BRAND MANAGEMENT = winning the Hearts of the customers.
HRM + BM = wining the Hearts and Minds of Human beings.
Human Resource Management is a strategic approach to effective management of people in a company or organization so that they help their business gain a competitive advantage. The objective of human resources is to ensure that the organization is able to achieve success through people.
It is a process of recruiting, selecting, inducting employees, providing orientation, imparting training and development, appraising the performance of employees, deciding compensation and providing benefits, motivating employees, maintaining proper relations with employees and the management
HRM Strategies
5 P's of HR Strategy.
Plan, Pattern, Position, Perspective and Ploy. These five components allow an organisation to implement a more effective strategy.
The 5 P's of Marketing :
Product, Price, Promotion, Place, and People.
Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time.
Developing a strategic plan to win the Minds,Hearts of the people and creating a brand image is the ultimate goal for Brand Management & HRM.
