The story "Marketing Platform" by Murtaza Patel begins with the author reflecting on a recent road trip from Ahmedabad to Surat. Unlike past journeys where he preferred train travel, this time he felt drawn to experience the rural atmosphere along the roads of Gujarat. The author describes the scenic beauty and various sights he encountered along the way, such as milk-laden bicycles and modern tractors. While passing through a village, he notices an unusual sight that captures his interest: two uniquely colored cows - one brown and one white - among the usual black and white livestock. This sight sparks his curiosity about why these particular animals were painted in such colors, leading him to question whether it was a seasonal celebration or a joke. He decides to stop and approach the owner of the cows, Lalit, to inquire about the vibrant colors. This interaction serves as a catalyst for exploring themes of marketing and uniqueness in the narrative. The author intends to link this experience to his broader thoughts on marketing, suggesting that the unexpected and unusual can create memorable impressions in both nature and commerce. The story emphasizes observation, curiosity, and the significance of standing out in a crowd.

by Murtaza Patel in Gujarati Magazine

Writen by Murtaza Patel

Category Magazine