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#NOT a real book (Just a screed) Does all the hype surrounding social media make sense Isn t it time that somebody tried to deconstruct all this bullshit What are social media Are they the same websites we used to call social networks Why did we start calling them social media What is social media marketing Are companies doing it right Does it make sense to send your website visitors to Twitter and Facebook Do people really want to engage with brands Do companies really want to have conversations with their customers What is the value of a Facebook like What is organic reach What happens now that the free lunch is over The 15 Questions: 1. What Are Social Networks 2. What Are Social Media 3. What Is Social Media Marketing 4. Are Companies Doing It Right 5. Why Are Companies Sending People Over to Social Media 6. Does It Make Sense 7. Do People Really Want to Engage With Brands 8. Do Companies Really Want to Engage With Their Companies 9. Are Social Media Useful for Customer Service 10. What Is the Value of a Facebook “Like” 11. What Does “Earned Media” Mean 12. What Is “Organic Reach” 13. Is the Free Lunch Over 14. What Happens Now 15. What Is the Dumbest Social Media Stunt Ever Download it now: it s a smart 15 minutes read.