The term SEO, or Search Engine Optimization, originated in the early 1990s with the rise of search engines, including Yahoo and later Google in 1996. As the web became a lucrative platform, website owners sought ways to attract traffic, leading to the development of SEO to improve visibility in organic search results. SEO is the process of enhancing a website's presence in search engine results without paying for ads. It has evolved significantly, especially with major updates like Penguin and Panda, which transformed the understanding of SEO practices. There are two fundamental factors in SEO: authority, which reflects a website's popularity and user experience, and relevance, which assesses how well a page matches a search query. SEO is categorized into two main types: 1. On-site (On Page SEO): Focuses on optimizing content and website structure for search engines, including keyword optimization, loading speed, and user experience. 2. Off-site SEO: Involves external factors, such as link quality, social media presence, and brand authority that influence a site's search engine ranking. Understanding SEO is crucial for businesses to leverage its benefits in their online strategy. Additionally, SEO practices can be divided into Black Hat SEO, which disregards search engine guidelines, and White Hat SEO, which adheres to them.

by Bharat Garachh in English Magazine

Writen by Bharat Garachh

Category Magazine