A “Go BUFFALO” misdirected Text Message to a Cricket fan in 2051 - Part 2. The Corporate Struggles What about if you inadvertently send an email to the wrong person? Even if it is only to motivate a cricket fan. In “Marketing Warfare,” AL Ries and Jack Trout (2006) argued that marketing is best viewed as a form of warfare, where companies compete on battlefields outlined by consumers' minds. by Miguel Reyes-Mariano   Brief recount from part one: By the morning of April 1st, 2051, the city of Buffalo, New York, had settled on a comfortable explanation for a series