A “Go BUFFALO” misdirected Text Message to a Cricket fan in 2051 Part 1. The chaos before a cricket game   What about if you inadvertently send an email to the wrong person? Even if it is only to motivate a cricket fan. In “Marketing Warfare,” AL Ries and Jack Trout (2006) argued that marketing is best viewed as a form of warfare, where companies compete on battlefields outlined by consumers' minds. by Miguel Reyes-Mariano   Opening note: Next, we’ll meet Miguel, a public servant in the near-future city of Buffalo, New York, where an algorithm called Buffalayer—an always-on AR (Augmented