So to say, in its origins, the writing board consisted the ‘rectangles of recognition’ over which, over time, the ‘pillars of popularity’ were formed that held the interests of the literature and the writers alike for long. However, in the later part of the last century, this ‘from bottom to top’ order was turned topsy-turvy under the ‘pyramids of publicity’ erected by the publisher-media nexus to promote the writers with the right connections. When it seemed, all was irrevocably lost to the unconnected authors, came the internet to usher in the e-book revolution followed by social media explosion that once