A Dream Wrapped in Promises In India’s competitive food industry, new brands rise every year, but only a few manage to capture the imagination of investors. SGF India, under the leadership of Kewal Ashwani Ahuja, was one such name that once shone brightly. With its pure vegetarian branding and ambitious expansion plans, SGF projected itself as a symbol of growth and opportunity. What made it attractive was its FOCO (Franchise Owned, Company Operated) model. Investors were told they could own the franchise while the company managed daily operations and, in return, receive a fixed monthly income. For many, especially after