Google takes action against fake reviews after a UK probe, implementing robust measures to combat fraudulent feedback by warning businesses and reviewers, deactivating review capabilities for repeat offenders, and potentially banning users who consistently post misleading content. The initiative includes warning notices on suspicious business profiles and a new reporting mechanism for consumers to flag manipulative reviews, ensuring a fair marketplace and empowering legitimate businesses. The enforcement aligns with the Digital Markets, Competition and Consumers Act 2024, allowing fines up to 10% of a company's global turnover for violations and requiring Google to report progress to the CMA over three