https://www.nbnw.org/news/netflixs-sports-gambit-how-live-events-drove-record-subscriber-growthNetflix's expansion into live sports, including broadcasting NFL games and securing rights to high-profile events like the Women's World Cup and WWE matches, has driven significant subscriber growth and positioned the streaming giant as a formidable competitor in the streaming landscape. Combined with original programming and innovative content, the company's strategic initiatives are poised to fuel future growth and solidify its leading position in the market.Netflix's strategic expansion into live sports has emerged as a game-changing move in the competitive streaming landscape, driving significant subscriber growth during the holiday quarter. The company's bold foray into sports broadcasting, particularly its NFL